La Formammide (NH2CHO) is a toxic molecule that appeared billions of years ago during the formation of the Universe: stellar winds on Earth produced amino acids and generated life. It’s a parable that encourages, like Ubuntu, to respect a distant and unknown entity, and generates bonds without which we would not exist.
A Sicilian folk dress represents a contemporary refugee. Refugees are a resource but they are regarded suspiciously. Mandela on an orange wrapper, as one of us. Apartheid, an unbearable condition! Ubuntu! I need others! Umuntu ngumuntu ngabantu «A person is a person through other people»
The idea is to join together two images already known in several social campaigns: Dry land and a black person. This creates a link between the territory and the inhabitants, launching the message: my lips are dry like my land.
A loving eye towards humanity; a benevolent look towards the world and the planet; a charitable, inclusive, tolerant, generous, respectful, trusting and fraternal gaze; a single glance: many ways to help and allow peace in the whole world. (Video)
Nelson Mandela often spoke using the word Ubuntu that represents the highest sense of life. A philosophy in which the multiverse of knowledge and ethnicity is contained in the thoughts and hearts of the people. The colors of the poster envelop a migrant person who in turn is welcomed and protected by a thermal blanket. Symbol of hope for a better world inside the deep Ubuntu ideal.
In the poster the word ‘Ubuntu’ creates, with typography and overlays, an imaginary connection between the individual and the collectivity, merging “you” and “us”. The use of red and green is a tribute to the atmosphere of African visual culture, a mix of nature and passion.
UBUNTU: union, sharing and mutual respect. A line divides the space into two equal parts, the left part is filled with a gradient created by the union of different colors. The typography is completed only when the white part meets the colored part.
The concept of Ubuntu, the humanity of the individual that is realized through the humanity of others, emerges as a gesture of help from the confused and problematic contemporaneity, through a multitude of contradictory symbols.
I caratteri devono parlare da soli, come le immagini. Da oltre 563 anni siamo abituati a considerarli più per il loro contenuto semantico trascurandone quello grafico. Bisogna abbandonare questa mentalità e iniziare a trattare i caratteri come elementi dotati di vita propria.
Typefaces need to express themselves, like the images. For over 563 years, we have focused on their semantic content, while overlooking their graphic features. Changing this attitude is the only way to treat typefaces as elements with a life of their own.
Our perception of the fingerprint usually concerns crimes or police investigations. In this case the dactyloscopic investigation signifies the registration of innocent people, painfully landed on our shores. The symbols indicated in color overturn the negative sense of the investigation and open towards hope and welcoming.
The paper clip is a symbol for saving and for keeping things together. The heart is a universal symbol of love. The connection of these two symbols is an interpretation the words of Mandela, «I am because we are». The shape of the paper clip also evokes the letters “U» in the the word UbUntU.
The poster focuses on language as an image and a code, transforming the word Ubuntu into a system of signs that reminds of an ancient transcription. The parts of the code convey the meaning, with sentences that connect the symbols and that plays with readability, deconstructing the message like a spoken human language, under the African sun.
Ubuntu. “A person is a person through other people.” We believe that, in these chaotic days, time is come to keep silence and deeply understand how to recognize the other, in his uniqueness and difference. “Humanity is a quality we owe to each other.”
To understand the meaning of the word ubuntu we would need three suns. Only in this way men would understand their own limits. A song “Enough About Human Rights“ (1978) by Louis Thomas Hardin (Moondog) is a magnificent example of what I think.
Ubuntu means not being afraid to be close to each other, about the proximity, about the smell and the skin of the other peoples. Ubuntu means to pass through «the other», to feel him or her as your own body, or rather, to build through the other your own identity.
This poster, by Albe Steiner, my professor at the Scuola Umanitaria, designed in1967 influenced my entire design career. I loved the symbology and immediate communication: it doesn’t need a title (Peace), because the image itself transforms war into peace.
Two symbolic images of Western and Oriental culture define the letter U and the letter N of the word Ubuntu. They come together in a hug and can be read in both directions. This poster urges tolerance and respect of diversity as an opportunity for harmony and intellectual growth.
The poster represents the word Ubuntu, through the symbolic representation of a tree: the words draw the roots and the trunk, completed by the word Ubuntu. The sun is life itself and the flying bird communicates the message of respect and humanity.